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Amazon patent application details object recognition system

updated 01:55 pm EDT, Mon October 21, 2013

Details app that recognises item or media, returns Amazon store page

Rumors of an Amazon-created smartphone have had a boost, thanks to a recently filed patent application. The unearthed filing for "User guided object identification" provides details for how a smartphone can recognize an object and then provide the user with an appropriate Amazon product page, a feature that was mentioned in a rumor from earlier this month.

The listing found by Unwired View states that the system would allow the user to take a photograph of an item, which then gets transferred to Amazon for identification, with the result then being fed back if it is successful. It notes that items such as books or DVDs are relatively easy to detect, but for other types of items, it is more difficult. The user could be asked to line up a shoe at a specific angle, in order to maximize the chance of detection. The process seems to borrow many aspects of Google Goggles, a photography-based search app that performs optical character recognition and identifies logos and landmarks.

Though such a function would be useful for an Amazon smartphone, it is also something that can be added to existing tablets, such as the Kindle Fire HDX 8.9, or as a part of its existing Amazon shopping app for other Android devices.

by MacNN Staff



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