AAPL Stock: 117.81 ( -0.22 )

Printed from

Twitter #Music said to be likely to end

updated 05:43 pm EDT, Sun October 20, 2013

Twitter's #Music feature gets no traction

Twitter may be on the verge of killing off its #Music mobile application on iOS just six months after it debuted, according to a report from AllThingsD. Sources familiar with Twitter's operations say that the company is revamping its music department, but that the #Music app may not have a real future. The app launched in April to some interest, quickly shooting up the app ranking charts. It has since seen lower adoption and engagement numbers.

Reportedly, the app was never fully integrated with Twitter's larger operations. It was developed by the team behind music site "We Are Hunted," and headed by former Twitter business development head Kevin Thau. Following its launch, sources say the app has seen "abysmal" download numbers.

The #Music app gives users playable lists of tracks by artists that were trending on Twitter, as well as suggested tracks based on a user's behavior. As recently as last month, Twitter updated #Music to feature better integration with Spotify and Rdio.

Despite these features, it has been tough going for #Music. Reportedly, the microblogging service will continue such partnerships as it already has with Spotify and Rdio. Twitter has already partnered with Apple on a trending playlist station for iTunes Radio.

by MacNN Staff




Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented