updated 06:56 pm EDT, Thu October 17, 2013
95 percent of enterprise apps, 90 percent of tablets, 72 percent overall
A new report by Good Technology notes that in addition to dominating the competition in corporate adoption, Apple's iOS platform is also gaining share as it sees a new wave of enterprise device adoption and activation. Overall business mobile device activations are up 60 percent, while iOS percentage of the market has grown to 72 percent, up from 69 percent in Q2. Apple's platform is also responsible for an astonishing 95 percent of all enterprise app use, and holds 90 percent of the tablet share.
Apple's gain in overall share appears to come entirely from Android, which down to 27 percent in Q3 from 30 percent in Q2. However, it was still up from the platform's 25 percent share in Q1. Good attributed the change to the launches of a number of new Samsung devices in the quarter, and that Android's slip in Q3 may be attributable to "consumers holding off on iPhone device purchases in anticipation of new models."
"It will be compelling to see what Q4 2013 brings now that new [iPhone] models have come to market," the app maker said. Apple's dominance in enterprise has been largely borne on the back of the rise of the "BYOD" (Bring Your Own Device) movement, which allowed workers to choose what device they preferred and IT would adapt -- the opposite of traditional IT practices. Workers, as it turned out, preferred iOS devices by a wide margin -- though this was also helped by Apple's mobile devices being "first to market" with advanced features, and traditional enterprise-friendly providers such as BlackBerry and Microsoft not reacting to the trend quickly enough.
Another factor in Apple's favor is the plethora of developers and their ability to construct secure mobile apps. Apple's near-monopoly on app activations reflects the meritocracy of services and programs over platform -- meaning even if users didn't like iOS as much as they do, the range and depth of suitable apps for a business environment would make iOS compelling anyway.
"While Android is gaining enterprise market share on the device side, iOS dominates as platform of choice for enterprise app deployment, with 98 percent and 95 percent of total app activations in Q2 and Q3 respectively," the company noted. "The rate of growth for secure mobile apps is far greater than the growth rate of mobile device deployments, indicating that enterprises are looking to leverage the investments they've already made in mobile to maximize utilization."
The trend in Q4 will likely continue to tilt in Apple's favor with the forthcoming introduction of new iPads, expected on October 22. The company's iPad line already accounts for 90 percent of all enterprise tablets, and the next full-size iPad is rumored to incorporate the Touch ID fingerprint technology found on the iPhone 5s, further enhancing security features alongside iOS 7 improvements such as Activation Lock and the previously-existing Remote Wipe.