updated 05:54 pm EDT, Wed October 9, 2013
Most recent decline marks sixth consecutive quarter of industry losses
Industry watchdog Gartner has released its own version numbers echoed earlier by IDC, and claims that worldwide PC shipments totaled 80.3 million units in the third quarter of 2013, an 8.6 percent decline from the same period last year. The most recent descent marks the sixth consecutive quarter of declining worldwide shipments. Lenovo accounted for 17.6 percent of global PC shipments in the third quarter, with HP holding 17.1 percent according to the preliminary results. Gartner's findings vary from IDC's numbers, sometimes substantially, but the overall trend and findings are the same.
"The third quarter is often referred to as the 'back-to-school' quarter for PC sales, and sales this quarter dropped to their lowest volume since 2008," said Mikako Kitagawa, principal analyst at Gartner. "Consumers' shift from PCs to tablets for daily content consumption continued to decrease the installed base of PCs both in mature as well as in emerging markets. A greater availability of inexpensive Android tablets attracted first-time consumers in emerging markets, and as supplementary devices in mature markets."
HP and Lenovo have been virtually neck and neck for the top global position in the PC market. In the third quarter, Lenovo took the lead as it did last quarter, but the upcoming holiday sales season will be a key battlefield for both companies. HP recorded positive shipment growth in the third quarter for the first time since the first quarter of 2012. With the exception of Latin America, HP's and Dell's growth exceeded the average growth across all regions.
Lenovo takes the pole position worldwide with 17.6 percent market share. HP claims second with 17.1 percent, with Dell third at 11.6 percent. Acer and Asus took significant growth percentage losses, dropping to 8.3 percent and 6.1 percent, respectively.
Acer's shipments declined 22.6 percent compared with a year ago, as a reduction in netbook shipments impacted overall PC shipment results. Asus' tablet shipments were nearly equal to its mobile PC shipments in the third quarter.
In the US market, PC shipments totaled 16.1 million units in the third quarter of 2013, a 3.5 percent increase from the same period last year, registering the second consecutive quarter of shipment growth after six quarters of decline. Low inventory from the first half of 2013, and the introduction of new models with Intel's Haswell and new form factors brought shipment total up compared with a year ago.
HP leads the US market in marketshare, with 26.9 percent of the computers shipped this quarter belonging to the still struggling company. Dell is second with 21 percent. Apple takes third with 13.4 percent. Lenovo and Toshiba trail the top three with 10.5 and 7 percent respectively.
PC shipments in Western Europe, Eastern Europe and the Middle East and Africa totaled 22.4 million units in the third quarter of 2013, a 13.7 percent decline from the same period last year. The region suffered its sixth consecutive quarter of declining PC shipments. PC shipments across all of Eastern Europe remained weak due to the ongoing popularity of tablets and some weakening of the Russian Ruble versus the euro and US dollar, which led to a PC price increase in the area.