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ComScore: Apple increases market share lead, Android loses share

updated 03:52 pm EDT, Fri October 4, 2013

Apple increases lead from Samsung, iOS still behind Android

Apple continues to have the highest market share of smartphones, according to the latest comScore MobiLens report. While Android manages to top the list of smartphone platforms for the period, Apple managed to increase its lead on Samsung, HTC, Motorola, and LG from the start of the period by 1.5 percent, reaching a new market share total of 40.7 percent.

For the three month period ending in August, Samsung's market share rose from 23 to 24.3 percent, and was the only other manufacturer in the top five to rise. The third-place HTC dropped from 8.7-percent in May to 6.9 percent in August, with Motorola also traveling from 7.8 percent down 0.9 percent to 6.9 percent. LG started and ended the period in fifth place, with 6.7 percent of the market.

In terms of platforms, Apple and iOS placed in second place with 40.7 percent of the share, behind Android which dropped from 52.4 percent to 51.6 percent. Blackberry's share shrank from 4.8 percent to 4 percent, but just enough to keep it in third, while Windows Phone improved over the period by 0.2 percent, ending on 3.2 percent. Symbian shrunk down further than the previous report's 0.5 percent, starting in May with 0.4 percent and hitting 0.3 percent by August.

Even though the results are positive for Apple, it could see some improvement for the next report, thanks to the launch of the iPhone 5c and iPhone 5s. While the Moto X launched on some carriers in late August, it probably did not affect the results as much as it could have, with its wider release likely to give it more of an impact in the next report.

The report from comScore is generated by a regular survey of smartphone users across the US, rather than from device sales.

by MacNN Staff



  1. iphonerulez

    Dedicated MacNNer

    Joined: 11-28-08

    Wall Street expected Android to have close to 90% of U.S. market share with the iPhone only having about 5% because Wall Street figures all smartphones are the same and no one would be willing to pay a premium price for an iPhone. I'm happy to hear at least a few consumers know quality products when they see it. Not everyone goes into a store and says, "Gimme the cheapest smartphone ya got." At least Apple got an extension on its imminent doomsday.

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