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Briefly: iOS 7 adoption, iAd Producer update, Mac VPP

updated 10:43 pm EDT, Thu October 3, 2013

Adoption of iOS 7 hits 67 percent after only two weeks

Ongoing tracking by analytics company Mixpanel has revealed that iOS 7 has been adopted by fully two-thirds of the entire active iOS userbase, just two weeks after its initial release. The overhauled revamp for Apple's mobile devices, having delivered a fresh new look and substantive under-the-hood improvements and changes, become the most widely-used OS version within three days its debut.

While the growth rate has now slowed, iOS 6 is already just below 30 percent share, with users of older versions of iOS combined constitute slightly less than 3.5 percent. The rapid adoption and standardization of Apple's platform is a major advantage with developers, who can focus on the latest version of technologies and upgrading software rather than making multiple custom versions for various iterations and devices.

Apple's iAd Producer updated, brings support for display ads in iTunes Radio

On the heels of updates to OS X 10.8.5 and iTunes 11 earlier today, Apple has also updated its iAd Producer for advertisers to craft display and other kinds of ads for iOS and Mac apps. The biggest change in the update is the new ability to create display ads for iTunes Radio, which can appear in the iOS 7 or Mac version of the service. The new iTunes Radio feature is ad-supported unless listeners are enrolled in iTunes Match ($25 per year) which has its own benefits. Some brief video-based ads have already been spotted on the service.

Volume Purchasing Program coming to Mac App Store, includes discounts

In an email to developers, Apple has revealed that it will soon be extending its Volume Purchasing Program for applications to the Mac App Store, marking the first time modern Mac apps have been available to purchase in bulk directly through Apple for business, enterprise and educational institutions. The program, set up for iOS apps in mid-2011, allows developers to opt for offering a discount on applications purchased in bulk.

According to the email, "if you choose to offer a volume discount for an app, [educational] institutions that purchase 20 or more copies of that app in a single order will receive a 50-percent discount." Existing Mac apps will not be automatically enrolled in the discount for educational institutions, but developers can opt to offer the stock discount if they wish. No specific date for the VPP expansion was mentioned in the email.

by MacNN Staff



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