toggle

AAPL Stock: 96.93 ( -0.26 )

Printed from http://www.macnn.com

iTunes Radio to be used to promote and stream albums pre-release

updated 11:18 am EDT, Wed October 2, 2013

Streaming previews can be major boost to sales

Apple will use iTunes Radio to promote and stream albums before their release, according to Eddy Cue, the company's senior VP for Internet Software and Services. For some time now Apple has been offering full-length preview streams of albums by mainstream acts, but only on the iTunes Store. "It's a huge improvement to do it on iTunes Radio because you don't go to a store a lot. Hopefully lots of people will be listening to iTunes Radio a lot; from a discovery perspective it's significantly better," says Cue.

Streaming previews can be great boosts to an album's success, potentially increasing pre-orders by a factor of two to five times. iTunes Radio went live for the general public just last month, via updates to iTunes, iOS, and the Apple TV. The service is integrated into those platforms, which could pose a challenge for popular but separate third-party streaming radio services like Pandora and Spotify. Those companies do, however, have the advantage of also appearing on non-Apple platforms like Android and Windows Phone.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

toggle

Most Commented