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Facebook to refine news feed ads to fit user interest

updated 07:25 pm EDT, Sat September 28, 2013

Facebook to tweak newsfeed ad settings

Facebook will soon tweak the settings of its ad engine in order make user newsfeeds show fewer ads that users aren't interested in. The social network will place more emphasis on user feedback, according to Reuters, with the number of times users hide or report an ad playing a role. The move is just the latest in Facebook's ongoing push to turn itself into a fully relevant ad platform.

"If someone always hides ads for electronics," Facebook said in a statement, "we will reduce the number of those types of ads that we show to them."

Facebook generates about 85 percent of its revenue from advertising. For every 20 posts a user sees in a newsfeed, the company revealed, there will also be one ad.

The ad shift is indicative of the fine line that Facebook must walk in order to generate revenue without turning off users to the service. Earlier this year, Facebook was rumored to be working to put 15-second video ads into users' newsfeeds, a move that could generate $1 to 2.5 million per day, per marketer. At the time, Facebook CEO Mark Zuckerberg was said to be focused on making sure the addition wouldn't ruin the experience of the site.

by MacNN Staff




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