updated 06:46 pm EDT, Wed September 25, 2013
Not available to public, showcases creative work of employees
Apple Senior Vice President of Internet Services Eddy Cue has announced a new, Apple-internal-only section of the iTunes Store devoted to showcasing the creative outside work that Apple employees engage in beyond their usual job duties and the products the company makes. Dubbed "Employees on iTunes," the private section was announced in a memo by saying the new website was "in celebration of the ... creative pursuits of everyone at Apple." The showcase highlights songs, books, movies and other outside efforts.
While Apple does not allow employees to develop their own apps for sale, it does allow furloughs and other forms of time off for creative pursuits, reasoning that the fire workers bring to those endeavors fuels the commitment to excellence and creative thinking that the company thrives on. Cue said in his email that it was "one of the things that makes Apple special," adding that "every person here, no matter where they are or what they do, shares the same deep passion for creativity and innovation. We see this passion most noticeably in the products we make and in the experiences we create for our customers. But it's in other places, too."
Apple employees, Cue said, have helped create "amazing" books, songs, movies and TV shows," some of which are sold on iTunes. The new showcase is not available to the public, but is considered an "employee perk," reports 9to5Mac.