AAPL Stock: 118.37 ( + 0.07 )

Printed from

Apple considering buying more land in Prineville for further expansion

updated 06:26 pm EDT, Tue September 24, 2013

New 96-acre parcel may become third data center even as first gears up

Apple has been constructing a 338,000-square-foot data center near Prineville, Oregon for some time -- the first of two it plans to open -- but even as construction is finishing on the first project, the iPhone maker is already said to be thinking about expansion. According to reports in local papers, Apple is considering the purchase of a separate parcel of land some 96 acres in size near the town for additional development, though the nature of its interest hasn't been expressly revealed.

Assistant Planning Director for Crook County Phil Steinbeck did not identify Apple specifically, referring to the potential buyer as "Project Pillar," but the suitor's identity was revealed by the fact that the property awaiting transfer is covered by the exact same tax agreement Apple's known facilities have. The "Project Pillar" name was also previously called "Project Maverick" -- which Apple used to buy the 160 acres of land it is using for its Prineville data centers, reports The Oregonian.

What Apple would do with the land should it acquire it is unknown. The size of the parcel is more than sufficiently large enough to construct an additional data center if the company wanted, since the 160 acres it has now are being used for two massive data centers plus the biogas and solar facilities needed to power them. The general region from central Oregon to near the Oregon-Washington border is rife with tech companies' data centers, mostly due to low prices for electricity and local authorities that grant generous tax deals in exchange for guaranteed new job creation at 150 percent or more of the of the average wage.

Facebook has a facility just down the road from Apple in Prineville, while Google is also considering an expansion of its own data center in an area right along the border in an area known as The Dalles. Apple's agreement with Prineville and Crook County calls for a minimum investment of $250 million, an annual "project fee" of $150,000 and the creation of at least 35 jobs at 150 percent of the county average wage. In exchange, Apple gets a property tax exemption on its facilities for up to 15 years, and Oregon also has no sales tax -- saving Apple millions on the powerful servers it uses to run the data facilities.

by MacNN Staff




  1. iphonerulez

    Dedicated MacNNer

    Joined: 11-28-08

    Apple should be considering going up against Google with a mega-search engine powered by a few thousand of those new-fangled cylindrical Mac Pros.

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Why should Apple consider entering a business arena where they have no expertise whatsoever, and where the single advantage to be gained is monetization, while even the market leader - after 15 years' experience - is making a fraction of what Apple is making with what they're good at?

    Right now, they're supporting Bing (which Microsoft has pumped hundreds of millions into and has yet to turn a profit, after years) as the default search engine for Siri, and as long as there is competition on the market, and they're not dependent upon any one entity, they're just fine with that.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented