toggle

AAPL Stock: 131.82 ( -0.83 )

Printed from http://www.macnn.com

Nissan locks up spot as exclusive auto advertiser on iTunes Radio

updated 05:02 pm EDT, Tue September 24, 2013

Deal to last at least through 2013

Nissan has signed a deal with Apple to be an exclusive automotive advertiser on iTunes Radio, according to an official announcement by the carmaker. The exclusivity will hold through the end of 2013. The company adds that it plans to treat iTunes Radio as a priority platform for advertising new vehicles, beginning with the latest Rogue, Leaf, and Versa Note models. Some form of agreement was rumored prior to iTunes Radio's September launch.

Prior to the new deal, Nissan already had a close association with Apple. The two businesses share the same advertising firm, TBWA Chiat Day, and Nissan was one of the first clients for Apple's iAd platform, which debuted in 2010. By targeting iTunes Radio, Nissan will be able to expand its reach beyond third-party apps to one of the core functions of iTunes, iOS, and the Apple TV alike.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Apple 12-inch Retina MacBook

It is an exciting time for consumer technology, with gadgets and devices that once used to the stuff of dreams now coming to fruition. ...

JBL Synchros Reflect in-ear headphones

All headphones are not created equally, especially when it comes to use during vigorous activities or workouts. Over-the-ear headphone ...

Bracketron Power Flex external battery

When we're traveling or just generally out and about, we've taken to bringing a tablet and Bluetooth keyboard with us, rather than a ...

toggle

Most Commented