toggle

AAPL Stock: 116.47 ( + 0.16 )

Printed from http://www.macnn.com

Nissan locks up spot as exclusive auto advertiser on iTunes Radio

updated 05:02 pm EDT, Tue September 24, 2013

Deal to last at least through 2013

Nissan has signed a deal with Apple to be an exclusive automotive advertiser on iTunes Radio, according to an official announcement by the carmaker. The exclusivity will hold through the end of 2013. The company adds that it plans to treat iTunes Radio as a priority platform for advertising new vehicles, beginning with the latest Rogue, Leaf, and Versa Note models. Some form of agreement was rumored prior to iTunes Radio's September launch.

Prior to the new deal, Nissan already had a close association with Apple. The two businesses share the same advertising firm, TBWA Chiat Day, and Nissan was one of the first clients for Apple's iAd platform, which debuted in 2010. By targeting iTunes Radio, Nissan will be able to expand its reach beyond third-party apps to one of the core functions of iTunes, iOS, and the Apple TV alike.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

MaxUpgrades 512GB Retina MacBook Pro SSD

Apple's Retina line of MacBook Pro notebooks have been impressive, right from their debut in 2012. Thinner than the previous model, t ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a for ...

toggle

Most Commented