toggle

AAPL Stock: 114.64 ( -3.8 )

Printed from http://www.macnn.com

Manufacturers to 'significantly' increase gold iPhone 5s production

updated 02:00 pm EDT, Fri September 20, 2013

Apple makes belated response to demand

Apple is instructing manufacturers to "significantly" raise production of the gold iPhone 5s in response to demand, sources close to the company claim. The exact plans are unknown, but Wall Street Journal sources say that Apple may be increasing units by as much as a third. Publicly the company has only admitted that they are "currently sold out or have limited supply of certain iPhone 5s models in some stores."

Even prior to today's launch of the 5s, multiple accounts hinted that anything but the space gray model would be difficult to find, with the gold color being the rarest of all. Although the new color is one of the marketing points of the phone, Apple may have decided to be conservative and avoid producing too many units of something it wasn't sure would sell.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented