updated 10:24 pm EDT, Tue September 10, 2013
Service was similar to iPhoto function, but mailed cards to recipients
Apple as confirmed that it has discontinued Cards, an iOS app that allowed users to create, personalize and send letterpress cards through the US Postal Service directly to recipients for a small fee plus postage. The program originally launched two years ago, and was intended to be used both during the holiday season and for special occasions all year long. Users could attach photos and write messages, then address the card and send it, paying for the service with a credit card. Apple will fulfill any outstanding orders placed before today.
Any cards ordered using the program before or as of 1PM PT today will have their cards delivered, and push notifications will continue to work, the company says. Previous purchases can be viewed, but not reprinted, by using the Saved Cards function within the app itself.
A dialogue box in the app now suggests that users use iPhoto for Mac to create letterpress cards. The functionality in iPhoto is similar but different, with the largest difference being that iPhoto's cards cannot be directed to be mailed to various individuals, but instead are sent to the user that ordered them, with responsibility for sending the cards out resting with the user. A number of other iOS apps exist the perform a similar function to Cards.