toggle

AAPL Stock: 111.78 ( -0.87 )

Printed from http://www.macnn.com

Online Apple store goes down ahead of iPhone event

updated 10:26 am EDT, Tue September 10, 2013

Apple commences usual preparations

As expected, the online Apple store has gone down temporarily ahead of today's iPhone event in Cupertino. Apple closes the store ahead of launch events in order to update content without revealing it to the public prematurely. The store should return to normal after the event is over.

The centerpiece of the presentation is expected to be two iPhones, the 5C and 5S. Apple should also reveal the launch date of iOS 7, and announce updates to some minor product lines, including the iPod touch, shuffle, and nano. The company could set a date for OS X Mavericks, but that's less certain.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. djbeta

    Fresh-Faced Recruit

    Joined: 01-11-04

    Is it really necessary to take down the entire store to update it with products?
    lol

  1. pottymouth

    Forum Regular

    Joined: 11-19-03

    "lol"? this is no laughing matter. A "We'll be right back" message is a sign to get out our credit cards and hit refresh until the store comes back up. This is the way it has always been. Don't question a perfect system.

  1. DiabloConQueso

    Fresh-Faced Recruit

    Joined: 06-11-08

    Seriously, it's so that attention is not diverted from the announcement. Whether you perceive that as an altruistic move or an evil move is immaterial -- it's a tactic to ensure that the thunder stays on the stage and not online.

    It's bad enough that you have people complaining about buying an iPhone 4 right before the iPhone 4S came out and complaining, "But I didn't know! I'm being ripped off!" Imagine if they left the store up and someone bought an iPhone 5 *during* the iPhone 5S announcement. The level of complaints and ill-placed blame would be unprecedented.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented