updated 01:10 pm EDT, Mon September 9, 2013
Team expected to work on web design, video tutorials
Apple is working on greatly increasing the size of its internal ad design team, sources say. For years the company has reportedly kept the team capped at about 300 people. An executive described as familiar with Apple, however, claims that the team could soon grow to as large as 500 or 600 people.
The company is allegedly hoping to increase the number of creative directors and innovation heads in its ranks, to which end it has approached senior creatives in other parts of the industry. Apple is said to be continuing plans to work with outside ad agencies, but wanting more manpower for projects like web design and video tutorials.
Apple is believed to be making a major push in ad-related hires in general. Earlier this month it emerged that Apple is boosting its iAd team in preparation for iTunes Radio, which will be saturated with ads for everyone but iTunes Match subscribers.