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Instagram reaches 150M users, will sell advertising within next year

updated 07:59 am EDT, Mon September 9, 2013

Instagram gains 50M users in last six months alone

Instagram is preparing to introduce advertising to the photograph sharing service and image editing app for the first time. A report claiming that it will be including advertisements within its app comes at the same time as the Facebook-owned image and video-sharing social network has broken the 150 million monthly active user barrier.

Instagram will be "ready to begin selling ads within the next year," said acting chief operating offer of Instagram Emily White to the Wall Street Journal. "We want to make money in the long term, but we don't have any short-term pressure" advised White, stating that Instagram doesn't want to spook its users away to Twitter and other similar services once it does offer adverts. It is suggested that Instagram could use the app's Discover feature to show sponsored promoted content, though it could end up simply adding advertising between images shown on the main photo feed.

Of the 150 million active users, Instagram reports that the last 50 million joined in the last six months, and that more than 60 percent of users are now located outside the United States.

by MacNN Staff



  1. kerryb

    Fresh-Faced Recruit

    Joined: 08-05-01

    Don't use it but I suspect its user will just head over to the next available "ad free" image sharing site in a years time.

  1. pairof9s

    Senior User

    Joined: 01-03-08

    Yeah, this is a classic example of ruining a good thing. For everything that people like about Instagram, Facebook has slowly introduced those things no one likes...except them and advertisers. I guess it was inevitable with the requirements of hosting 150M users.

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