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Apple opens 'Stanford 2' store, showcases new retail design

updated 07:00 pm EDT, Mon September 9, 2013

Design takes cues from Jobs' yacht, environmental thinking

The new standard design for Apple's retail stores was revealed this past weekend with the grand opening of the re-designed and re-imagined Stanford store, known as "Stanford 2" since it replaced a previous mini-store that was about 300 feet away. The dramatically larger new space showcases the company's latest retail design, featuring wide glass frontage with large floor-to-ceiling panes; the familiar wood tables (but more of them than has been seen in other stores), a stone-based interior and flat roof with skylights for natural lighting.

Two other stores following the same model will be opening early next year: one in Portand, Oregon and the other in Aix-en-Provence, France. The new design is said to simplify the layout of the store, with rows of product-demonstration tables and a promotional wall.

Two walkways on either side of the front-facing wall lead to a back area with more tables, an accessory stock showcase and the Genius Bar. The store offers 6,300 square feet of retail space, and features a 105-foot store front. Apple's attention to detail shows throughout the store, and even outside it: the seams in the glass, roof and sidewalk all line up.

While elements of the redesign have shown up in other Apple retail stores, ensuring a certain continuity of experience, the overall "glass box and floating roof" design is a new creation from Bohlin Cywinski Jackson, but continues Apple's obsession with openness, environmental practices, symmetry and an elegant retail atmosphere.

Also turning out for the new store's opening were CEO Tim Cook, acting retail chief Steve Cano, and SVP of Product Marketing Phil Schiller. The first 1,500 customers received customary gift t-shirts, and the store opened at 10AM local time on Saturday. Photos below have been taken by readers, the Apple retail site ifoAppleStore, and tweeted or posted on Flickr by various grand-opening attendees.




by MacNN Staff

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