updated 03:43 pm EDT, Mon September 9, 2013
Auction proceeds to go towards fighting disease
Apple's senior VP of design, Jonathan Ive, has collaborated with U2's Bono and industrial designer Marc Newson on a special set of EarPods for a charity auction. The set is plated in 18-karat solid rose gold, and will offered as part of the (RED) Auction, meant to benefit the Global Fund to fight AIDS, malaria, and tuberculosis.
Over 40 items are being featured in the auction. Other examples include a custom Leica Digital Rangefinder -- also designed by Ive and Newson -- plus a Range Rover, a Steinway piano, and a Jaeger-LeCoultre Atmos 561 clock.
Bono is the figurehead behind (PRODUCT) RED, an initiative through which some profits for products and services trickle into the Global Fund. Apple has long been a partner in in the program, although its involvement has decreased over time. The only RED products offered by Apple are cases and iPods, leaving out the company's biggest moneymakers, iPhones and iPads.