updated 02:39 pm EDT, Wed September 4, 2013
Some hires meant to help outside parties produce more effective ads
Apple has been searching for dozens of new people to boost its iAd team in preparation for iTunes Radio, according to Ad Age. The publication notes that in August, Apple posted just five iAd jobs on its own website, but another 35 on LinkedIn. The company is hunting for people such as account coordinators, ad design managers, and project managers and engineers.
Of special interest is that Apple is hiring ad executives with creative experience, with the aim of helping companies and ad agencies produce more effective spots for iAd. Along similar lines is a "creative design manager" position. "Working with cross functional teams of engineers and producers, you will be working with our agency partners, defining the best experiences in advertising for the iAd Network while pushing the limits of creative and technical platform," Apple writes. "Your ability to be creative and resourceful in problem solving while working effectively with a range of technical backgrounds is extremely important in this position."
Apple is expected to lock iTunes Radio very closely to advertising. Free listeners should expect to hear an audio ad once every 15 minutes, and a video ad about every hour, timed to when a person is probably looking at their screen. The only way to escape ads will be to pay for an iTunes Match subscription costing $25 per year.