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Inrix updates Traffic for mobile, drops price, adds personalization

updated 10:01 am EDT, Thu August 29, 2013

Premium app offers cheapest gas, unlimited saved places at lower price

Inrix, a provider of traffic and driver data and services, has updated its free Inrix Traffic app to version 5.0 to add more free services, and has also reduced the price of the in-app "premium" version purchase from $25 to $10 permanently. The new version features a personalized traffic congestion news page which features the fastest routes given current traffic conditions, and has made a number of formerly premium features free.

The free version of the app also offers live traffic cameras, and the ability to find the fastest route and travel time to any destination. Incident alerts are also available to view from the personalized page. Drivers can now set departure alerts that tell them when to leave and how long it will take to get to their destination on time given current traffic conditions. The company offers a $10 "premium" version that now offers drivers unlimited saved places and the ability to find the cheapest gas station in their immediate area.

The app also features the ability for drivers to alert friends to accidents and incidents and send out estimated time of arrival (ETA) messages to pre-set friends and family without unduly distracting the driver. The company estimates that due to both a slowly-improving economy and back-to-school season in some regions, overall Labor Day traffic congestion will be up 10 percent compared to last year.

Inrix is best known for providing traffic services to automobile makers like Ford, Audi and Toyota, and includes updated information on road closures, construction, accidents and other obstacles -- including factors such as a big sports event or concert that could also snarl traffic on a temporary basis. In addition to providing information on previously-saved destinations, users can search for the fastest route and estimated travel time to any destination.

The app including reporting and sharing abilities to Facebook and Twitter, and can send alerts to friends there if desired (email and SMS is also available). Inrix reports that the average driver sits idle in traffic for 34 hours per year, an estimate that doubles if a driver lives in a major metropolis like Los Angeles. By leveraging community traffic information into its own app, the company believes drivers can save up to $750 per year in wasted time and gas -- part of the overall $100 billion wasted each year in the US on traffic delays.

The app itself is free and available for iOS, Android, Windows Phone, Windows 8 and BlackBerry. The updated version is available now for new and previous users, and is optimized for the iPhone 5 though it will run on the iPad and earlier iPhone models as well.

by MacNN Staff



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