toggle

AAPL Stock: 112.99 ( + 1.21 )

Printed from http://www.macnn.com

Report: Apple buys social video-discovery service Matcha

updated 12:12 am EDT, Wed August 14, 2013

Company had comprehensive database of available TV content

Matcha.tv -- a startup "second screen for TV' service that offered comprehensive cable and online video service listings, social channels for managing and talking about TV watching and other features -- has been bought by Apple, reports claim. The promising service and matching iOS app, which routinely featured in the top charts for entertainment apps, shut down quickly and mysteriously at the end of May. Users could use Matcha to discover content on digital, streaming and cable services, rate shows and get recommendations based on what they enjoyed.

The purchase price for the company hasn't been revealed, but the purchase was confirmed by Apple after Venturebeat first reported the buyout. How Apple intends to use the technology acquired from the startup isn't clear, but CEOs Steve Jobs and Tim Cook have both expressed an interest in "reinventing" television service. Apple has been on a bit of a buying spree lately, acquiring location-data service Locationary and transit-directions service HopStop.

Back when Matcha first shut down, CEO Guy Piekarz told reporters that the company would focus on a "new direction." A source in the original report estimated Apple's price for the company at as little as $1.5 million, but other sources have said that figure is incorrect -- implying that the price was higher. Should Apple find a way to incorporate Matcha's comprehensive cross-medium listing service into a future Apple TV or TV product, it would certainly be closer to giving consumers a larger and better TV experience.





by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented