updated 05:26 pm EDT, Fri August 9, 2013
Said products' market was too limited
Former Apple CEO Steve Jobs once consider eliminating all of the company's professional-oriented products, according to former Apple advertising consultant Ken Segall. The moment is said to have come shortly after the iMac became a bestseller and revived Apple's fortunes. Jobs mentioned the prospect during a meeting, arguing that while consumer product sales are unlimited, pro offerings target a niche audience while still devouring significant corporate resources. The CEO ultimately decided against the move for unmentioned reasons.
During the past decade, the bulk of Apple's profits have been built on consumer goods like the iPhone and iPad. Within the past couple years, however, the company has made some small effort at reviving its pro reputation, for instance by releasing Final Cut Pro X and Logic Pro X. At WWDC 2013 it teased a redesigned Mac Pro with a compact cylinder shape, new port arrangements, and long-awaited CPU and GPU upgrades.