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ComScore: Apple again ranks as top US smartphone vendor

updated 09:30 pm EDT, Wed August 7, 2013

Android growth flat; only Apple, Microsoft make gains in platform share

Industry analysts MobiLens comScore have released their three-month average (covering April through June of 2013) survey of the US smartphone market and found that again Apple is the dominant smartphone vendor, gaining almost a full percentage point to end up at 40 percent marketshare based on end-user subscribers age 13 or older. While Samsung remains far behind at 23.7 percent, its share grew two percent -- twice as fast as Apple's rate, largely on the strength of newer models of smartphone.

The other top three OEMs by subscriber base -- HTC, Motorola and LG in that order -- all lost share to the two powerhouses at the top, with Motorola taking the steepest hit, losing 1.3 percent marketshare. HTC dropped half a percent and LG lost 0.2 percent. Google's Android platform maintained its dominant position as top platform (52 percent compared to Apple's 40 percent), but growth was flat overall compared to iOS' one percent gain.

When combining vendors by platform, only Apple and Microsoft gained users, with the Windows Phone platform gaining 0.1 percent more customers to arrive at 3.1 percent share. BlackBerry is down to 4.4 percent of smartphone subscribers, a 0.8 percent drop, while the discontinued Symbian OS declined to 0.3 percent from 0.5 percent in the previous quarter.

The study revealed that the US now has 142 million smartphone owners, which constitutes 59 percent of the total US cellphone market -- a gain of four percent since March as buyers make the switch from "feature phones." Apple is expecting to release at least one new model of iPhone later this year, just ahead of the holiday buying season. Whether this will result in further gains for Apple in US marketshare come year's end remains to be seen, and could be influenced by a number of factors beyond Apple's control.

by MacNN Staff





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