updated 10:39 am EDT, Fri August 2, 2013
App generates gift codes for use at App Store
The official Apple Store app has started offering free downloadable iTunes content in the US. The first piece, Color Zen, is a puzzle game for the iPhone and iPad that normally costs 99 cents. To find the download, a person has to select the Stores tab.
The app generates a unique iTunes code for each download, which is then automatically fed into the iOS version of the iTunes Store. It's expected that Apple will offer more free downloads on a weekly basis, including music, videos, books, and/or other apps. The company is also allegedly pushing workers to install the app on iOS devices during Personal Setup sessions, in part to spur iPhone sales through the app's built-in upgrade eligibility notifications.