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Apple opening new Italian store this weekend in Rimini

updated 07:15 pm EDT, Tue July 30, 2013

Store will take up over 1,000 square feet on second floor

This weekend, Apple will be opening a new store in Italy, in the seaside resort town of Rimini. The new store, the country's 13th, will reside in the Le Befane mall alongside 130 other retail stores, on the second floor atop a retail store called Marco Polo. The mall is said to be one of the largest in the entire country. The new store is said to be part of Apple's push to emphasize the iPhone, but will also feature other Apple products as other stores do. This is the first Apple Store in this general area, a popular resort town originally founded in 268 BC.

Though it offers a small permanent population of just 250,000 in the urban center, Rimini plays host to millions of tourists each year, and features a seven-mile beach with over 1,000 hotels and innumerable bars and restaurants. The town is best known today for being the hometown of Italian film legend Federico Fellini, but the large mall along with the high visitor traffic makes it a near-perfect location for brand-name retailers like Apple.

The opening is scheduled for Saturday, August 3 at 9am, with the typical line-ups and free commemorative t-shirts expected. The store's web page at Apple Italy has already begun accepting reservations for Genius Bar appointments and free workshops. A photo of the Apple Store site before construction began (below) comes from Italian enthusiast site MacCityNews.

by MacNN Staff



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