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Bob Mansfield no longer on Apple’s exec team [U]

updated 05:08 am EDT, Mon July 29, 2013

Former Apple SVP of Hardware Engineering departs the company

[Update: clarification of the shift of duties, not leaving Apple] Bob Mansfield -- an Apple engineering veteran, and former senior VP of Hardware Engineering -- is no longer an Apple executive, a company spokesman has confirmed with AllThingsD. Prior to his unannounced disappearance from the executive team webpage, Mansfield was listed in the recently-created position of Senior VP of Technologies. Mansfield had planned to retire from the company, but was enticed by CEO Tim Cook to stay on with the executive team in late 2012, possibly to work on Apple's rumoured iWatch and to help the replacement SVP of Hardware Engineering, Dan Riccio, transition into his new role.

"Bob is no longer going to be on Apple's executive team, but will remain at Apple working on special projects reporting to Tim," said Apple spokesman Steve Dowling. While Mansfield is ostensibly still with Apple, Scott Forstall was also said to be "reporting to Cook" in what turned out to be a euphemism for Forstall's firing. Indeed, it was Forstall's departure that is said to have influenced Mansfield's decision to continue with Apple, although he has not even managed to see out twelve months in his new role.

Mansfield played a central role at Apple on a number of its key hardware releases including the MacBook Air, the iPhone and the iPad, all of which have been feted for their hardware engineering breakthroughs. He has been so instrumental to Apple's success that Cook reportedly offered Mansfield a cash and stock package worth around $2 million a month to keep him on as the company works on new product lines that will surface over the remainder of this year, into 2014, and possibly beyond.

(Update: an Apple spokesman later clarified that Mansfield simply wanted to focus exclusively on the engineering and management of special projects for the company, and voluntarily gave up his executive duties to focus his talents. He remains at Apple in a reduced capacity but is still overseeing the development of future technologies.)




by MacNN Staff

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