toggle

AAPL Stock: 123.53 ( + 0.76 )

Printed from http://www.macnn.com

Apple buys out crowdsourced data firm Locationary

updated 10:53 am EDT, Fri July 19, 2013

Could be used to bolster Apple Maps' business listings

Apple has bought out a Canadian firm called Locationary, spokesman Steve Dowling confirms. The latter company, based in Toronto, specializes in crowdsourced location data. In particular it deals with local business listings; Apple likely wants the company's technology and staff to improve its Maps app for iOS/OS X, even though the app already uses business data from Yelp.

Locationary is responsible for a data exchange platform called "Saturn," which aids in eliminating out-of-date information. That could be crucial for Apple Maps, which was widely criticized for inaccuracies when it was launched last September. Since then Apple has worked steadily to fix those problems, but is still fighting to bring its service up to par with Google Maps.

The cost of the Locationary buyout is unknown, but Apple normally doesn't reveal such figures. The acquisition is at least Apple's 10th since October 2012.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. Sandman619

    Fresh-Faced Recruit

    Joined: 07-28-06

    Yelps location data is what is causing issues with accuracy in Maps. If they get a reliable database, then they can dump Yelps location data, maybe dump them all together

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

Entry-level 27-inch Retina iMac

The 27-inch Apple iMac with 5K Retina display is already one of the best value-for-money Macs that Apple has ever released. It was som ...

toggle

Most Commented