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NPD: Chromebooks make up 20-25 percent of sub-$300 notebook market

updated 02:18 pm EDT, Fri July 12, 2013

Eight-month increase for Chromebooks despite declining PC market

Google is starting to see more success with its Chromebook initiative, and is said to be gaining in market share while shipments of personal computers continue to go down. Analysis firm NPD believes that Chromebooks now make up 20 to 25-percent of the US market for sub-$300 notebooks, and has managed to do so in just the last three months.

Stephen Baker, an NPD analyst speaking to Bloomberg, said "While we were skeptical initially, I think Chromebooks definitely have found a niche in the marketplace." Chromebooks are now said by the agency to be the fastest-growing part of the PC industry, based on price. Baker also goes on to suggest that the sub-$300 market will continue to grow by more than 10-percent by the end of the year.

Introductions of cheap Chromebooks from HP, Acer, and Samsung have helped the platform gain ground, and while the Chromebook Pixel is an expensive endeavor and likely a sales flop for Google, it helped along a stepped-up marketing campaign in order to increase sales.

The rest of the PC industry is expected to continue its decline for some time. Figures from IDC released in May suggested that shipment will continue to decline throughout 2013, dropping by a further 1.2 percent in 2014. Earlier analysis from market watchers even go as far as to claim desktop and notebook shipments have suffered the worst year-over-year drop in almost 20 years, with the growth of tablets and smartphones being to blame.

by MacNN Staff



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