updated 09:56 am EDT, Fri July 12, 2013
Change credited to custom backend made with help of Adobe
Time Inc. is beginning to enable limited issue previews for the iPad editions of its magazines, officials from the publisher say. Until yesterday, someone using the Entertainment Weekly app without a subscription would only see a promotional screen asking them to pay for a subscription or a single issue. Now, like a number of other iPad magazines, the app lets people read a small selection of the current month's content without paying.
Time explains that it needed help from Adobe on a new backend system that allows changing its free article offerings at will. That backend will only be applied to every Time publication in the iOS Newsstand by the end of the year.
The publisher says it is working on building its pool of iPad-only subscribers. At the moment it has over 500,000, most of whom joined during the last year, after Time bowed to pressure and started selling in-app subscriptions. That number is dwarfed by the 2.7 million people using their print subscriptions for iPad access, and by rival publisher Hearst, which surpassed 1 million digital-only subscribers earlier this year. Time does say, though, that it has been adding about 10,000 paid digital subscribers each week in 2013.