updated 12:29 pm EDT, Mon July 8, 2013
Epson printers to get non-discounted push
Starting on Tuesday, US Apple Stores will see an updated summer assortment of layouts, posters, and accessories, according to leaked information. One of the layout changes is expected to be a focus on third-party printers, particularly ones by HP and Epson. Some HP printers will get a $50 discount valid through September 6th. A leaked promotional "magnet" states that the HP discount actually started July 2nd, but the item was allegedly delivered to stores prematurely.
Printers used to be a core element of Apple's sales efforts. For a number of years, the company gave Mac buyers $100 off printers via a rebate program. That program ended in early 2012 for unknown reasons, but possibly because of a greater emphasis on iPhone and iPad sales over Macs.