updated 10:00 pm EDT, Wed July 3, 2013
Like recent Apple signage, uses a thin font with bright colors
Following along two weeks after its first theatrical trailer, the independent biopic Jobs has unveiled the official movie poster, which capitalizes on star Ashton Kutcher's strong resemblance to the Apple co-founder and former CEO. The movie, which covers a roughly 30-year span of Steve Jobs' life (from a few years prior to founding Apple to the introduction of the iPod) will prominently feature Jobs' early adult years and thus the poster boasts a psychedelic array of colors, similar but different to Apple's recent redesign efforts.
The art (seen below) is meant to evoke the feeling of the late 60s and early 70s, and the poster offers the hippy-esque "turn on your mind, August 16" to herald the official release date. Kutcher accurately recreates the steely stare that Jobs was well known for in the poster, but the sometimes-menacing effect has been diffused by the colorful solarization of the portrait. The tagline for the movie is now "some see what's possible; others change what's possible."
Jobs was originally slated to open in mid-April, but was pushed back so that the distribution company would have time to build a marketing campaign. Previews of the film have generally praised Kutcher's effort to go beyond just looking like Jobs, but have been mixed on the success of the film overall.
One of the harshest critics was Steve Wozniak, who has only seen early scenes and clips of the film. He originally blasted one released scene as being completely wrong on the personalities and relationship between him and Jobs, but later tempered his opinion and has said that while he has concerns, he hopes it will be entertaining and will wait to see the film in full. His change of heart may have come after comments from Josh Gad, who plays Wozniak in the film. Gad expressed deep admiration for Wozniak after previously knowing very little about him, and said the film may take liberties but is made with "the utmost love, admiration and respect" for the two Apple founders.
Wozniak's main concern -- and one that does, on the surface, appear to be borne out -- is that Jobs will be portrayed as this messianic genius who was always right. Such a portrayal would indeed clash with the public record, though Jobs' ability to rebound to amazing successes from staggering failures is an irresistible "rise and fall" story that lends itself to overly broad generalizations, particularly when trying to capture a complex personality such as Jobs in a very compressed time frame.
Another concern that remains to be fully judged is Kutcher's performance. While he remains a popular and successful actor, his skills are generally described as "serviceable" and his career is not noted for great performances. A long-time fan of Jobs, Kutcher is said to have worked hard to create the character beyond his surface resemblance -- but even Kutcher has said that the use of common dramatic storytelling techniques means that the film cannot be considered historically accurate, but is rather a look at some of the well-known chapters and stories from Jobs' life, including his being fired from Apple just a year after the Macintosh debuted.
Jobs will be the first full-length biographical movie about the mercurial Apple and Pixar head to reach cinemas since Jobs' death in October of 2011. A "lost interview" made for TV video of Jobs was briefly available in theatres, and a satirical full-length project made by humor site Funny or Die appeared on the web. Most Jobs admirers, while doubtlessly going to see Kutcher's take, are waiting for screenwriter Aaron Sorkin's big-budget treatment of Jobs in a Sony-made biopic that is not expected to open anytime soon.
Sorkin, best known for his history of the founding of Facebook in The Social Network, has said his film will focus on three specific keynote speeches Jobs gave, and the events that brought him to those moments. No casting or release date has yet been mentioned, as the film is still in pre-production.