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Apple rumored to be hiring Paul Deneve from French fashion house

updated 03:45 pm EDT, Tue July 2, 2013

Executive's new role unmentioned

Apple is hiring Paul Deneve away from French fashion house Saint Laurent, a source tells AppleInsider. Saint Laurent has confirmed that Deneve is leaving his current position as CEO, but as for his destination will only say that he's going to "pursue a career in the technology industry." Apple has refused to comment, and the source hasn't provided any details on what role Deneve might take on.

Lending credence to the idea of his joining Apple is his work history. Deneve worked for Apple between 1990 and 1997 in a variety of sales and marketing positions. In recent times, he has also advised some Silicon Valley startups, in addition to managing fashion companies like Courrèges, Nina Ricci, and Lanvin.

Deneve could potentially service as a replacement for John Browett, who was fired as head of Apple retail last October. More speculation suggests that he could be involved with the iWatch project. Watches are more fashion-oriented than most Apple products, and Deneve's background would be useful in marketing.

by MacNN Staff




  1. Jeronimo2000

    Forum Regular

    Joined: 08-20-01

    Good. iOS 7 needs some fabric textures.

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