toggle

AAPL Stock: 111.78 ( -0.87 )

Printed from http://www.macnn.com

Apple files to trademark redesigned FaceTime logo

updated 06:22 pm EDT, Sat June 29, 2013

Apple hopes to lock down new, flatter icon

The U.S. Patent & Trademark Office published on Saturday a new trademark application from Apple covering the new FaceTime logo that debuted with the bet a of iOS 7. Due to the "flatter" look Apple is adopting with the newest version of its mobile operating system, the company will likely need to file trademark applications for a number of its service icons. The Cupertino company apparently filed the application earlier this week under the number 85968558.

The new version of iOS debuted earlier this month at Apple's annual Worldwide Developer Conference. Rumors had long persisted that the iPhone maker would abandon the OS' glossy look for a flatter aesthetic, and Apple proved those rumors true. The new FaceTime logo, much like the rest of iOS 7, is an ultra-minimalized take on the previous logo, with simple white cut-outs of a camera against a green background.

The move toward a "flatter" look for iOS 7 came in the wake of considerable staff shakeups at the iPhone maker. Hardware design chief Jony Ive was put in charge of interface design as well, and the Apple exec has been working to pull together those two ends to make a more cohesive overall package. The flat look reportedly grew out of Ive's personal preferences, as the Apple design head is said to have disliked the skeuomorphic look that characterized previous iterations of the mobile OS. [via Patently Apple]




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented