updated 12:11 pm EDT, Tue June 25, 2013
iPhone maker saturates different media
Apple is starting to run prints ads as part of its Designed by Apple in California marketing campaign. The company has taken out a two-page ad (below) in prominent Canadian newspaper the Toronto Star, using text echoing a TV ad that premiered earlier this month at WWDC 2013. Both spots are focused on corporate branding rather than selling any specific Apple product.
The campaign is reportedly being handled by long-time partner TBWAChiatDay. Sources on the matter claim that Apple's product-focused ads are no longer having the effect they once did, as the company is now facing off against products which sometimes have equal or better feature sets at lower prices. The new ads are expected to push the message that Apple products can help simplify a person's life.