updated 08:27 pm EDT, Wed June 19, 2013
Social media features present, no monthly subscription
Video streaming service Vdio has exited its pre-release phase and is now open to users in the United States and the United Kingdom. The service, created by streaming music provider Rdio, will allow anyone in the two countries, including those not subscribed to Rdio, to access the service through the website and through its companion iPad app.
Instead of using a subscription and providing an all-you-can-eat service, such as that of Netflix or LoveFilm, Vdio charges its customers per item of content. Shows can be rented at a much lower cost compared to buying it, though some are not rentable and can only be bought, with some items costing as much as $15.
The available content appears to tick most of the boxes for a streaming video service. New releases are available, such as Django Unchained and House of Cards, and at first glance it appears to have a fairly decent selection for its back catalog of shows and movies, though there are some noticeable gaps in the range.
Vdio also boasts social features, including using Facebook to log into accounts, with other users followable within the service in order to provide show and film recommendations. Even with this extra functionality, it will be tough for Vdio to convince customers to take up its service instead of the potentially-cheaper subscription-based competition.