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Icons from iOS 7 briefly appear in 'rough draft' form with grid

updated 09:20 pm EDT, Fri June 14, 2013

Illustration of iOS 7 on iPad, iPad mini also discovered on Apple's site

For a brief period on Friday, a set of what appears to have been "unfinished" or "rough draft" icons for iOS 7 appeared on a mobile version of the page promoting the new beta instead of the icons that are actually included in the current beta. This is not the first time discrepancies between the current iOS 7 icons and alternative versions have been noticed: the presentation during the WWDC keynote on Monday also featured some that are not quite the same as in the beta given to developers. Also discovered at the bottom of the Apple page was a picture of iOS 7 running on the iPad and iPad mini.

The icons were quickly set back to the current icon set, but the slip-up reiterates the idea that the icon set as seen today may undergo further tweaking before a final release, planned for this fall. Some icons, particularly the new Game Center design, have been criticized for being too vague and could well be temporary. One notable difference between the "alternate" set (seen below) and the current icons is the weather app icon, which in its "rough" form features live temperature to match the live clock face in the Clock app and live date in the Calendar app.

The live temperature icon idea has proven to be a popular notion, but Apple Senior VP of Marketing Phil Schiller had noted years ago that the feature was dropped because it could "waste battery." The fact that the design was shown in the "alternate" set, which also features more visible gridlines of the sort featured in the promotional video for the forthcoming iOS release, indicates that Apple is now at least seriously considering the idea.

by MacNN Staff



  1. Jeronimo2000

    Forum Regular

    Joined: 08-20-01

    I wonder: why have a grid and show it off (albeit by mistake), if said grid is being blatantly ignored? Neither the weather app icon nor the one for Mailseem to give a damn for the two horizontal gridline at the center.

  1. kerryb

    Fresh-Faced Recruit

    Joined: 08-05-01

    I really like the icons and think nothing is visually faster getting an idea across than an icon vs a more complex representational image. People are also focusing on the icons removed from the 3-d-ish background of iOS 7. Most people use a photograph as a wallpaper and having simple graphic icons floating on top makes more sense than the previous set.

  1. kerryb

    Fresh-Faced Recruit

    Joined: 08-05-01

    @Jeronimo2000, I think Apple is trying suggest the "Golden Section or Ratio" in designing the new icon. Using the purity of geometry, logic and reason when reducing a design to its most essential ingredients.

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