toggle

AAPL Stock: 97.67 ( + 0.64 )

Printed from http://www.macnn.com

Apple adds iAd Workbench to iTunes Connect

updated 10:30 am EDT, Wed June 12, 2013

Allows app developers to spend as little as $50 on iAd campaigns

Apple has added a new section to its iTunes Connect developer portal, iAd Workbench. The tool lets app developers promoting their titles via iAd to exercise more control over ads and campaign budgets. The minimum spend for such campaigns is now just $50, and developers can ask to pay on a cost-per-acquisition (CPA) or cost-per-click (CPC) basis. Apple provides estimates for the reach of a given campaign, including statistics for impressions, taps, and downloads.

More significantly developers can customize campaigns to target preferred audiences, based on criteria like location, previous iTunes/App Store downloads, and so forth. One given example is advertising for a to-do list app, which a developer could choose to aim only at people who have a habit of downloading productivity and utility apps. Ads can also be set to appear only in certain categories of apps.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

toggle

Most Commented