toggle

AAPL Stock: 131.78 ( -0.26 )

Printed from http://www.macnn.com

Apple adds iAd Workbench to iTunes Connect

updated 10:30 am EDT, Wed June 12, 2013

Allows app developers to spend as little as $50 on iAd campaigns

Apple has added a new section to its iTunes Connect developer portal, iAd Workbench. The tool lets app developers promoting their titles via iAd to exercise more control over ads and campaign budgets. The minimum spend for such campaigns is now just $50, and developers can ask to pay on a cost-per-acquisition (CPA) or cost-per-click (CPC) basis. Apple provides estimates for the reach of a given campaign, including statistics for impressions, taps, and downloads.

More significantly developers can customize campaigns to target preferred audiences, based on criteria like location, previous iTunes/App Store downloads, and so forth. One given example is advertising for a to-do list app, which a developer could choose to aim only at people who have a habit of downloading productivity and utility apps. Ads can also be set to appear only in certain categories of apps.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Notti smart lamp from Witti

Perhaps you've already seen our review of the Dotti LED display from Witti Design. Meet Notti, Dotti's "sibling". Notti is a softb ...

Seagate Personal Cloud (2-Bay)

When it comes to backing up files, many users are now looking to the myriad of cloud storage solutions available. There is no doubt th ...

Leitz Icon Label Printer

When you say the words "label printer" to people, they either just really don't care, or they get incredibly excited. This is one o ...

toggle

Most Commented