updated 02:30 pm EDT, Fri June 7, 2013
Apple taking less effort to conceal plans
(Updated with OS X banner) Apple is already displaying a banner for iOS 7 in Moscone West in San Francisco, the venue for next week's Worldwide Developers Conference, photos indicate. The banner features a thin "7" in the rainbow colors of the WWDC 2013 logo. Behind the number is an image of a white, perforated surface.
Apple has previously announced that it will show the next versions of iOS and OS X at WWDC, but putting up an iOS 7 banner now is an unusually open admission given that the company hasn't formally revealed the firmware's name. The update is expected to be a major overhaul, ditching the skeuomorphism present in previous iOS releases in favor of a "flat" look.
An unveiling should take place during Apple's WWDC keynote, which starts at 10AM Pacific time on Monday.
Update: An OS X banner has also gone up, with a thin "X" over top of a cresting wave.
[Images via 9to5Mac]