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iOS 7 banner appears at WWDC venue [u]

updated 02:30 pm EDT, Fri June 7, 2013

Apple taking less effort to conceal plans

(Updated with OS X banner) Apple is already displaying a banner for iOS 7 in Moscone West in San Francisco, the venue for next week's Worldwide Developers Conference, photos indicate. The banner features a thin "7" in the rainbow colors of the WWDC 2013 logo. Behind the number is an image of a white, perforated surface.

Apple has previously announced that it will show the next versions of iOS and OS X at WWDC, but putting up an iOS 7 banner now is an unusually open admission given that the company hasn't formally revealed the firmware's name. The update is expected to be a major overhaul, ditching the skeuomorphism present in previous iOS releases in favor of a "flat" look.

An unveiling should take place during Apple's WWDC keynote, which starts at 10AM Pacific time on Monday.

Update: An OS X banner has also gone up, with a thin "X" over top of a cresting wave.

[Images via 9to5Mac]

by MacNN Staff




  1. bonaccij

    Fresh-Faced Recruit

    Joined: 06-19-03

    An "X" over a "cresting wave"? Or an "X" over "Aqua"?? hmmmm.....

  1. Lebensmuede

    Fresh-Faced Recruit

    Joined: 08-05-06

    Them's a mighty skinny "X" and "7"...

  1. Jeronimo2000

    Forum Regular

    Joined: 08-20-01

    They're skinny alright. Still, there's nothing like the understated beauty of Neue Helvetica 25 Ultra Light.

  1. coffeetime

    Senior User

    Joined: 11-15-06

    Oh, I get it. The skinny 7 and X stays within the same font family as the WWDC.

  1. cashxx

    Junior Member

    Joined: 04-13-09

    No clue on what the hints are here. That X over the wave or aqua has me confused.....was hoping for a live stream for Monday's event. Can't wait!

  1. phayd

    Fresh-Faced Recruit

    Joined: 08-27-02

    I guess we're going with surfing now that the big cats are done? We've already done bondi. Pipeline? Supertubes? Uluwatu?

  1. pairof9s

    Senior User

    Joined: 01-03-08

    Wonder too, considering the wave, if Apple is moving away from the "cat" association with each Mac OS X version.

  1. redcapzero

    Fresh-Faced Recruit

    Joined: 08-08-07


    The (lip) pitch is scary vertical...Mavericks.
    A local break.

    Using Mavericks as an example, how about sharks: Great White, seeing that Mavericks is smack dab at the southern end of the Red Triangle.

    Just a thought.

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