toggle

AAPL Stock: 122.77 ( -1.73 )

Printed from http://www.macnn.com

Apple to start first-party iPhone trade-ins later in June

updated 04:32 pm EDT, Thu June 6, 2013

Dips into resale market

Apple is planning to launch its own iPhone trade-in program later this month, sources say. The company is reportedly partnering with Brightstar, a phone distributor that already takes care of trade-ins at carriers like AT&T and T-Mobile, as well as some phone makers. Although the program means paying for used hardware, it could encourage people to upgrade to new products; AT&T for example is paying up to $200 for a working iPhone 4 or 4S, which is enough to cover a 16GB iPhone 5 on contract.

One of the sources tells Bloomberg that used iPhones bought in the US will only be resold in poorer countries, where Apple has a lower marketshare and cheaper phones are in demand. The strategy is allegedly intended to avoid hurting American iPhone 5 sales.

Carriers, retailers, and specialized outfits have dealt in iPhone trade-ins for some time. Beyond encouraging people to upgrade, first-party trade-ins should cut Apple into a market it has ordinarily avoided. At the moment, Apple will only pay a small sum for people wanting to recycle old iPhones.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

Entry-level 27-inch Retina iMac

The 27-inch Apple iMac with 5K Retina display is already one of the best value-for-money Macs that Apple has ever released. It was som ...

toggle

Most Commented