AAPL Stock: 118.88 ( + 1.13 )

Printed from

Apple planning to launch ad exchange, rumor claims

updated 11:58 am EDT, Fri May 31, 2013

Could be situated within iAd

Apple is planning to launch an ad exchange, a Business Insider source claims. The person is described as "an executive who is one of the biggest players in online advertising." Business Insider cautions, though, that it can't confirm the plans, and that two other sources say they haven't heard anything about an exchange.

An Apple ad exchange would let advertisers bid to serve ads targeting users of Apple platforms. It could potentially be launched under the banner of iAd, Apple's mobile advertising network.

At this week's D11 conference, Apple CEO Tim Cook explained that advertising isn't a central business, but that the company wants app developers to pull in more revenue, increasing their interest in sticking with Apple. "We got into mobile advertising because we want developers to make money...It wasn't about Apple making money," he remarked.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented