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Developer Second Gear uses Passbook to promote mystery app

updated 02:01 am EDT, Thu May 30, 2013

Offers new way to use Apple app to promote other services, apps

Developer Second Gear has worked out a clever way to use Apple's Passbook technology for promotion of the company's own forthcoming app. Users who sign up for further information on the unnamed new app will receive a card compatible with Passbook, Apple's iOS-based virtual wallet/ticket/pass manager. The card will use Passbook's technology to alert cardholders when an announcement is made -- allegedly ahead of the public announcement. The service that makes the card possible, dubbed Pit Pass, will be made available to other developers.

The company is already known for its text editor Elements and Github change notifier Committed, but has not commented on the forthcoming app other than to say that it will appear sometime in early June. Because the "message" area of the pass can change, and the card can appear on the lockscreen if desired, users can be notified with different messages leading up to the formal announcement ... and the card may well turn into a clickable download link for those who signed up early.

Currently the card only has a link to the Dropbox version of Elements and a message reminder users that they will be the first to know about the new product. The Second Gear team are hoping to release Pit Pass itself so that other app developers can leverage Passbook as a promotion and communication tool.

by MacNN Staff



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