updated 09:10 am EDT, Mon May 27, 2013
Long-rumored store in Basel coming, fashion shoot at Causeway Bay
A proposed Apple Store we first reported on 18 months ago has finally been confirmed through architectural plans and job postings to be the fourth Apple Store in the country of Switzerland. The store, which was first mooted elsewhere three years ago, will be in the city of Basel and required an extensive amount of demolition and reconstruction in order to better blend in with surrounding buildings.
The store itself will take up the bottom two levels, while the top two storeys will be used for storage and offices, according to plans obtained by Swiss Mac site MacPrime.ch. Though Apple had originally proposed glass frontage for both levels of the store, a compromised with city officials resulted in the glass wall being limited to the ground level only. The store will feature about 7,500 square feet for retail and another 3,000 square feet for offices and storage.
The job listings mention only "Basel City" without giving a specific location, but earlier reports from ifoAppleStore and MacPrime listed the address as Freie Strasse 47 in Basel. Construction is now in full swing, and the store is now expected to open near the end of the year or early 2014.
On the other end of the world, an Apple Store in Hong Kong has played host to a new kind of fashion show. Japanese fashion app ZooLook, which lets users upload pictures of their outfits and accessories and share with friends, launched the app at the Causeway Bay store by persuading the store staff to -- for the first time -- push the tables to the side and create a photo backdrop where a professional photographer snapped photos of models with the ZooLook application on an iPhone 5.
The free application is now available on the App Store and features fashions from more than 60 name brands, including Kenzo, Lacoste, Jeremy Scott and others. Thus far, the app has proven most popular in Asian countries, but is hoping to catch on with users in the US and elsewhere. Some pictures from the event can be seen below.