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Apple launches Father's Day promotions, cleaner look

updated 10:30 am EDT, Wed May 22, 2013

Main page updated with a slightly squarer design

As is traditional for the time of year, Apple has updated its main US homepage to promote items from its store in tune with the upcoming Father's Day holiday. In addition to the iPad and iPad mini, such items as iPhone 5, the Nike+Fuel band, the iGrill meat thermometer, the HipKey proximity alarm, the Nest thermostat and other suggestions are highlighted. The page also features a subtly cleaner and more geometric design.

The update to the design of the page is not immediately noticeable, but offers more squared-off corners and a more-clearly tiled design. The layout has been made more elegant, and buttons are also noticeably more rectangular. The look has been extended to the other main pages of the online store.

A link to shipping deadlines is also featured on the Father's Day page so that buyers can be sure to receive their deliveries in time for the holiday, which falls on June 16. Apple is again offering free custom engraving on the iPad as part of the promotion.

by MacNN Staff



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