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Apple still king of retail, new study finds

updated 01:44 pm EDT, Mon May 20, 2013

Twice the income of second-place Tiffany

A new study from Asymco analyst Horace Dediu finds that Apple is continuing to outpace the rest of the retail industry in sales per customer, sales per store and sales per square foot -- more than double the income of the second-place finisher Tiffany & Co and three times the third-place entry, Lululemon Athletica. In addition to retaining the crown of retailers, Dediu found revenues had increased from a year ago.

Apple saw a seven percent growth in visitors and a profit of around $12 per visitor per quarter, Dediu reports. Revenue per visitor was up 10 percent from $51.75 percent to $57.60, an increase of more than 10 percent from the year-ago quarter. The average number of visitors per store was also up, now reaching 250,000 average per month -- an increase from the 170,000 visitors per store per quarter just three years ago.

Dediu attributes the better visitor numbers to Apple's program of expanding and replacing smaller stores with bigger ones, and renovations to freshen up older stores. He added that the number of visitors is unlikely to grow much further, simply due to fire regulations. Average revenue per store per quarter has reached $13 million, with each store now averaging 110 employees. Each employee deals with about 2,000 customers per quarter, or about 33 per working day.

by MacNN Staff




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