updated 07:31 am EDT, Thu May 16, 2013
Aimed at existing customers eligible for an iPhone 5 upgrade
Hot on the heels of iPhone 5 promotions from T-Mobile and Verizon, AT&T appears to have thrown its hat into the ring with reports that existing, upgrade-eligible customers are being targeted in a new email. The email offers special trade-in pricing for used iPhone 4S models, promising up to $200 in credit towards the cost of an iPhone 5 -- effectively cancelling out the up-front cost of moving up. Appleinsider reports that the email may be only a regional promotion instead of national.
AT&T already has a trade-in program for smartphone models, but normally limits trade-in credit to $100. Thus far, the special offer for iPhone 4S customers is available only through email, with no mention of the promotion on the company's website. In the email, the fine print says that the offer doesn't include upgrade fees, and that the iPhone 4S must be "three years old or newer," suggesting that the ad was created from a template: the iPhone 4S was only introduced in late 2011.