AAPL Stock: 118.03 ( -0.85 )

Printed from

T-Mobile to push iPhone 5 in Mother's Day promo, leak indicates

updated 04:05 pm EDT, Fri May 10, 2013

Focuses on iPhone 5 discount

T-Mobile is planning to push the iPhone 5 heavily in weekend advertising for Mother's Day, according to an internal memo obtained by TmoNews. The effort should specifically focus on the trade-in offer T-Mobile has had since April 12th, in which new or otherwise qualified customers can hand in an iPhone 4 or 4S and negate the cost of buying a 5. The deal applies to both GSM and CDMA trade-ins, but does require that the old hardware have no damage.

Starting today, T-Mobile should be running iPhone 5-based ads in newspapers. This includes local papers in the carrier's top 20 US markets, such as Los Angeles, Miami, New York, Philadelphia, Denver, and Houston. Nationally, ads are appearing in the New York Times, USA Today, and Wall Street Journal.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented