toggle

AAPL Stock: 122.89 ( -0.49 )

Printed from http://www.macnn.com

T-Mobile to push iPhone 5 in Mother's Day promo, leak indicates

updated 04:05 pm EDT, Fri May 10, 2013

Focuses on iPhone 5 discount

T-Mobile is planning to push the iPhone 5 heavily in weekend advertising for Mother's Day, according to an internal memo obtained by TmoNews. The effort should specifically focus on the trade-in offer T-Mobile has had since April 12th, in which new or otherwise qualified customers can hand in an iPhone 4 or 4S and negate the cost of buying a 5. The deal applies to both GSM and CDMA trade-ins, but does require that the old hardware have no damage.

Starting today, T-Mobile should be running iPhone 5-based ads in newspapers. This includes local papers in the carrier's top 20 US markets, such as Los Angeles, Miami, New York, Philadelphia, Denver, and Houston. Nationally, ads are appearing in the New York Times, USA Today, and Wall Street Journal.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

Entry-level 27-inch Retina iMac

The 27-inch Apple iMac with 5K Retina display is already one of the best value-for-money Macs that Apple has ever released. It was som ...

toggle

Most Commented