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Coffee with Cook breaks half-million dollar auction barrier

updated 07:10 pm EDT, Fri April 26, 2013

Apple CEO meeting sets record for charity site

A chance to spend some one-on-one facetime with the CEO of the world's most influential and profitable technology company is worth a lot; far more than anyone expected, as it turns out. Apple head Tim Cook has offered a half-hour "coffee" at Apple headquarters to the winning bidder in a charity auction that was initially valued as being worth $50,000. As of 6:45PM ET on Friday -- with 18 days remaining in the bidding -- the bidding has reached $580,000 after 81 bids. The auction benefits the Robert F. Kennedy Center for Justice and Human Rights.

The bidding war escalated quickly, and reached a fever peak on Friday morning, with a handful of companies upping the bids by tens of thousands of dollars in an effort to "shake out" small-increment bidders. Once the bidding hit the $300,000 mark, the usual few hours between bids suddenly heated up, with the price jumping to $550,000 in about four minutes. Following the short frenzy of increases, bidding has returned to a more leisurely pace.

The current high bidder goes by the user name "DrBluetooth," which is slang for a middle-aged businessman with a constant bluetooth headset on and does not indicate the identity of the bidder. The previous most aggressive bidder was a company called Clearcrate.com, a Miami-based iOS device accessory maker.




by MacNN Staff

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  1. macjockey

    Junior Member

    Joined: 06-23-04

    This has turned into a more of a advertising frenzy. Most bidders are dot-coms which seems to be an effort to plug their company, generate some online business, and hope they would get outbid.

    The worst offender is the current high bidder is Povely.com who has linked the URL of their main webpage to their iTunes linkshare and then connecting you to their bible app. If anyone doesn't already know it, once you click on someone's linkshare link, they get 5% of all your iTunes purchases for the next 72 hours.

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