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Apple Q2 breakdown shows iPad jump, Mac decline

updated 05:42 pm EDT, Tue April 23, 2013

Regional growth rates relatively modest

Following an official announcement of its Q2 results, Apple has also posted a detailed breakdown (PDF) of its performance. Notably, the 19.477 million iPads the company sold was a jump of 65 percent year-over-year. This may however have come at the expense of Mac, which saw units fall 2 percent to 3.952 million. Mac revenue did however rise 7 percent to $5.447 billion, while iPad revenue grew 40 percent to $8.746 billion.

iPhone sales increased 7 percent to 37.430 million units, with accompanying revenue going up 3 percent to $22.955 billion. The iPod continued its chronic decline, seeing units dip 27 percent to 5.633 million, and revenue drop 20 percent to $962 million. Combined iTunes, software, and service revenue grew 30 percent to $4.114 billion; accessory sales advanced 15 percent to $1.379 billion.

In terms of operating segments, Apple's growth was relatively modest. In the Americas revenue was up 7 percent to $14.052 billion. Europe rose 11 percent to $9.8 billion, while China pushed ahead 8 percent to $8.213 billion. The Japanese market saw a 19 percent growth to $3.135 billion; the rest of the Asia-Pacific region jumped 26 percent to $3.162 billion. Global retail revenue, lastly, grew 19 percent to $5.241 billion.

by MacNN Staff





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