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Rumor claims Apple temporarily halting Mac parts orders

updated 09:54 am EDT, Thu April 18, 2013

Company may have overestimated product demand

Apple has temporarily stopped ordering any parts for Mac systems, and hasn't sent any word of when orders might resume, supply chain sources tell DigiTimes. The people add that suppliers expected to run through their current Mac parts inventories this month, but are now stuck. Mac orders allegedly slowed to a trickle after the Lunar New Year holiday, when many Asian suppliers shut down.

DigiTimes suggests that Apple placed "aggressive" Mac orders at the end of 2012, but has since seen lower demand than anticipated. It's speculated that the discrepancy may be due to Apple's own iPad, which could be cannibalizing MacBook sales. The iPad and iPad mini are both cheaper than Apple's bottom-end MacBook, which is $999.




by MacNN Staff

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  1. typesetterX

    Fresh-Faced Recruit

    Joined: 10-17-06

    comment title

    The real problem is that Apple has made RAM upgrades impossible and removed the disc drive in favor of thinness. Who cares if a desktop computer is three pounds versus 30 pounds!? We need speed, RAM, the ability to spin a disc. Apple is trying to meld an iMac with an iPad and that is misguided. These are not interchangeable markets, interchangeable users.

  1. typesetterX

    Fresh-Faced Recruit

    Joined: 10-17-06

    upgradeable iMac needed

    The real problem is that Apple has made RAM upgrades impossible and removed the disc drive in favor of thinness. Who cares if a desktop computer is three pounds versus 30 pounds!? We need speed, RAM, and the ability to spin a disc. Apple is trying to meld an iMac with an iPad and that is misguided. These are not interchangeable markets, interchangeable users.

  1. OldMacGeek

    Fresh-Faced Recruit

    Joined: 08-04-10

    Ummmm

    I have to wonder, just how many shares of AAPL has DigiTimes shorted?

  1. Inkling

    Mac Enthusiast

    Joined: 07-25-06

    Compelling reasons

    Apple simply isn't giving potential customers any compelling reasons to upgrade. Why I ask myself if I should upgrade my six-year-old MacBook to a MacBook Air? I can't come up with a single compelling reason.

    Apple's primary answer--thin--is silly. I don't use my laptop to slice bread. Besides, on the go, it's always in a padded case that makes it 2-3 inches thick anyway. Nor does weight matter much. When I'm on the go, I'm carrying 20+ pounds anyway. A couple of pounds savings in the laptop isn't worth $1000+.

    About the only compelling features that might make me consider replacing that MacBook would be, in order of importance:

    1. Double-digit battery life. Get the battery life above about 12 hours and it becomes essentially infinite since you can charge it up overnight.

    2. Easy repairability and upgradability. No special tools to open. Everything accessible. No glued in parts. That's particularly important with the battery. I can and have fixed my MacBook. I expect the same of its replacement.

    3. An end to overpriced options, particularly for RAM. I don't like buying RAM only to throw it away to get what I actually want.

    --Michael W. Perry, author of Hospital Gowns and Other Embarrassments

  1. hayesk

    Professional Poster

    Joined: 09-17-99

    Re: Compelling

    Nobody expects you to upgrade just for thin-ness. But people will buy instead of another brand for thinness. You may be carrying 20+ pounds of stuff, but for many people, shedding a few pounds when travelling is much appreciated; especially by air.

    As for compelling, I agree - would love double digit battery life. Easy repairability though? Not so much - I haven't got time to do it myself anyway. And I don't think Apple should make a large sacrifice in design to accommodate 5% of their users.

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