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Rumor: iPhone, HTC One spook Samsung into better build qualty

updated 06:04 pm EDT, Sun April 14, 2013

Future Galaxy devices could have different designs

Even as it prepares for the release of its next flagship handset, Samsung may be worried that its competitors have an edge on it. A new rumor has the South Korean conglomerate pondering a change in the build quality of its devices in light of the release of premium-quality devices like HTC's new One handset. Future Galaxy devices could therefore see a big boost in build quality, starting perhaps as early as this year.

The Galaxy S4 was unveiled earlier this year sporting the same plastic build that its predecessors bore, causing some murmuring among tech industry observers that Samsung had no real devotion to design. Samsung officials countered that the design of their devices took into account the tastes of a wide range of consumers in many countries.

Now, SamMobile reports that Samsung is "a bit 'worried' about the design and build quality of their mobile devices." The report, based on a source said to be familiar with Samsung's plans, attributes Samsung's worry to HTC's One smartphone, which features an all-aluminum build.

The One was unveiled to glowing initial and supplemental reviews from tech media, and HTC is said to be planning a massive marketing push to claw back share lost to Samsung. Samsung isn't said to be worried about losing ground in the software race, as the company has already made massive investments in building its own software suite atop Google's Android. The company does not, though, want to risk the impression that another Android manufacturer has higher quality devices.

To counter that possibility, Samsung is said to be planning a much-improved build quality for its next flagship device, the Galaxy Note III. Due to arrive in the fall, the Note III's build materials are as yet unknown, but the source seems to indicate that Samsung could go with a metal design more akin to Apple's iPhone and the One. The Galaxy S4 reportedly had a prototype unit with a metal design, and that unit is said to have been very popular internally. The source says, though, that Samsung was unable to mass-produce the units in time for its scheduled launch, so the company went with the plastic design.

by MacNN Staff



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